How Yahoo Uses Cookies and Personal Data
As part of the Yahoo brand family, Yahoo operates and manages various websites and apps, including Yahoo and AOL, as well as its digital advertising service, Yahoo Advertising. But have you ever wondered how Yahoo uses cookies and personal data when you use its websites and apps?
When you use Yahoo’s websites and apps, the company uses cookies to provide its services, authenticate users, apply security measures, and prevent spam and abuse. Additionally, Yahoo measures your usage of its websites and apps to improve its services.
But that’s not all. When you click on “Accept All,” Yahoo and its partners, including 237 partners that are part of the IAB Transparency & Consent Framework, store and access information on your device (i.e., they use cookies). This information includes precise location data and other personal data such as IP addresses, browsing and search history, which are used for personalized advertising and content, measuring advertising and content, market research, and developing services.
How Yahoo uses cookies and personal data
If you don’t want Yahoo and its partners to use cookies and personal data for these additional purposes, you can click on “Reject All.” Alternatively, you can customize your settings by clicking on “Manage Data Protection Settings.”
You can change your settings at any time by clicking on the “Data Protection and Cookie Settings” or “Data Protection Dashboard” link on Yahoo’s websites and apps.
For more information on how Yahoo uses your personal data, you can refer to its Privacy Policy and Cookie Policy.
Managing Your Data Protection Settings
Yahoo allows you to manage your data protection settings by clicking on the “Data Protection and Cookie Settings” or “Data Protection Dashboard” link on its websites and apps. From there, you can customize your settings to control how Yahoo uses your personal data.
Managing your data protection settings
It’s essential to review your data protection settings regularly to ensure that you’re comfortable with how Yahoo uses your personal data.
Conclusion
In conclusion, Yahoo uses cookies and personal data to provide its services, authenticate users, and prevent spam and abuse. However, the company also uses this information for personalized advertising and content, measuring advertising and content, market research, and developing services. By understanding how Yahoo uses cookies and personal data, you can make informed decisions about your online activities and manage your data protection settings accordingly.
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