The Dark Side of Personalisation: How Microsoft Uses Cookies to Collect Your Data

Microsoft's approach to online privacy and how it uses cookies to deliver targeted ads and improve the user experience.
The Dark Side of Personalisation: How Microsoft Uses Cookies to Collect Your Data
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Microsoft’s Commitment to Your Privacy

In an effort to deliver better services and ads, Microsoft and its third-party vendors use cookies to store and access information such as unique IDs. But what does this mean for you and your online experience?

When you agree to the use of cookies, MSN and Microsoft Bing will personalise the content and ads that you see. This personalisation aims to provide you with a more tailored experience, highlighting the things that matter most to you. But it also raises questions about your online privacy and how your data is being used.

Microsoft’s approach to online privacy

So, how does Microsoft’s use of cookies impact your online experience? The company claims that its goal is to deliver, maintain, and improve its services and ads. But what does this mean in practice? Let’s take a closer look at Microsoft’s approach to online privacy and what it means for you.

How Microsoft Uses Cookies

When you visit a Microsoft website or use one of its services, the company uses cookies to store and access information such as unique IDs. This information is used to deliver, maintain, and improve Microsoft’s services and ads. But what kind of information is being collected, and how is it being used?

According to Microsoft’s Privacy Statement, the company collects information such as your device’s IP address, browser type, and operating system. This information is used to deliver targeted ads and improve the overall user experience. But it also raises concerns about how this information is being used and who has access to it.

Microsoft’s data collection practices

What Does This Mean for You?

So, what does Microsoft’s use of cookies mean for you? In short, it means that your online experience is being personalised based on the information that Microsoft has collected about you. This can be both good and bad, depending on how you look at it. On the one hand, you may see ads that are more relevant to your interests. On the other hand, you may be concerned about how your data is being used and who has access to it.

Conclusion

Microsoft’s use of cookies is a complex issue that raises concerns about online privacy. While the company claims that its goal is to deliver better services and ads, it also raises questions about how our data is being used and who has access to it. As consumers, it’s up to us to make informed decisions about how we want our data to be used and to demand more transparency from companies like Microsoft.

Microsoft and online data